Why all this fuss about creativity? From a systems perspective, creativity is important for two reasons.
Partly because of disruptive change. When change occurs, we need new ways to look upon ourselves. These can't be found in school books.
Partly because of complexity. Even if our environment was perfectly stable, we need to frame existing complexity - making it understandable, controllable.
So, creativity is key. That said, ideas are not enough. Someone will still have to be implementing them!
Read more about Creativity@Risk at Sonia Jaspal's RiskBoard.