socially conscious capitalists

Returning to the topic of Hybrids... The Christian Science Monitor has an interesting comment about social capitalists. As the role of governments diminish, the planet could still be saved from all sorts of threats by socially conscious capitalists like Toyota.

In short, Toyota is showing the world how to exploit green technologies by first gaining market share, and then leapfrogging to the top. The sustainability of our modern world may depend upon social capitalists such as Toyota, which can link their own profits to society's progress as defined in the 21st century.

Read the column here.

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