wrong focus

Systembolaget, the Swedish Alcohol Retail Monopoly, exists for one reason only: To minimize alcohol-related problems by selling alcohol in a responsible way, without profit motive.

That’s the official tag line, at least.

So, are we debating the purpose of the Monopoly? Are we discussing how Systembolaget fulfills it purpose? Are we considering the leadership of Anitra Steen?

Of course not. We’re busy contemplating her future pension. Wrong focus. Again.

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